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"Those who observe us say that we are moving into the mainstream of religion. We are not changing. The world's perception of us is changing. We teach the same doctrine. We have the same organization." -Gordon B. Hinckley[1]

While Mormons were unequivocal and energetic about their early theological distinctiveness and radically new view on the nature of God and man, like many religions, the focus has significantly shifted from distinctiveness to common ground and similarity with the larger culture. Mormonism now defaults to a very minimalistic set of doctrinal distinctives, and is "anxious to shed [its] exotic history and theology" [2].

"The LDS church's professionalism and skillful image management worry many conservative Christians. The Mormon church has tried to position itself in the mainstream by conducting a careful marketing campaign. In 1982, the church added the official subtitle "Another Testament of Jesus Christ" to the Book of Mormon in order to emphasize that it was a Christian faith. In 1995, the LDS church logo was redesigned so that the words "Jesus Christ" appear three times larger than the rest of the text. The current prophet and president of the LDS church, Gordon Hinckley, has made high-profile statements that seem to play down the radical elements of Mormon theology." [2]


[edit] Notable quotes

[edit] Notes

  1. Gordon B. Hinckley. "Living in the Fulness of Times". October 2001 Generance Conference. Available here:,5232,23-1-225-1,00.html
  2. [1]
  3. John-Charles Duffy, "Defending the Kingdom: Rethinking the Faith: How Apologetics is Reshaping Mormon Orthodoxy". Sunstone, May 2004, 22-55. Available online here:

[edit] See also

[edit] External links

[edit] Non-Mormon

[edit] Mormon

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